Know your good fats!
Discover how the good fats found in salmon, walnuts, avocado, and the plant-based oils in the NEW I Can’t Believe It’s Not Butter!® contribute to a balanced diet.Learn More
Fresh butter taste has a new simple recipe
We've changed! Introducing a new simple recipe with ingredients you can pronounce and the delicious taste you love. 100% taste. 0% artificial preservatives.GET THE DETAILS
Fluffier eggs? You better believe it.
Our new, simple recipe works its magic on scrambled eggs to make them fluffy and delicious.GET THE SECRET
Spread on Some Extra
We’re spreading something simple at the farmer’s market.Watch Now
Get Real: 5 All New Recipes
Delicious new ways to use the delicious NEW I Can't Believe It's Not Butter!®GET COOKIN'
OMG, we're non-GMO sourced!
Our new simple recipe is made with real ingredients from non-GMO sources*.SEE OUR COMMITMENT