Know your good fats!
Discover how the good fats found in salmon, walnuts, avocado, and the plant-based oils in the NEW I Can’t Believe It’s Not Butter!® contribute to a balanced diet.Learn More
Fresh butter taste has a new simple recipe
We've changed! Introducing a new simple recipe with ingredients you can pronounce and the delicious taste you love. 100% taste. 0% artificial preservatives.GET THE DETAILS
Spread on Some Extra
We’re spreading something simple at the farmer’s market.Watch Now
Get Real: 5 All New Recipes
Delicious new ways to use the delicious NEW I Can't Believe It's Not Butter!®GET COOKIN'
OMG, we're non-GMO sourced!
Our new simple recipe is made with real ingredients from non-GMO sources*.SEE OUR COMMITMENT