I Can't Believe It's Not Butter!®

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  • EntertainmentClick to expand
    • Baking with Ted Allen
    • Who’s the Star of the Red Carpet?
    • Breakfast with I Can't Believe It's Not Butter!®
    • Super Spreader Game
    • Entertaining with I Can't Believe It's Not Butter!®
    • Spray to Play
    • Savory Herb Spread Video
  • Articles & TipsClick to expand
    • Enjoy Fresh Butter Taste
    • Trend Alert: The New Toast Craze
    • Q&A: What the Experts Are Saying
    • Throw the Perfect Brunch
    • 5 Surprising Benefits of Breakfast
    • What Makes a Nutritious Breakfast?
    • Power Up for Your Workout
  • Enjoy Fresh Butter Taste

    Indulge in all your favorite recipes with spreads instead of butter.

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  • Enjoy Fresh Butter Taste

    Indulge in all your favorite recipes with spreads instead of butter.

    Read Article
  • Q&A: What the Experts Are Saying

    Get in on our discussion with PhD nutritionist Dr. Douglas Balentine and culinary pro Normajean Longfield to learn about updates to the USDA Dietary Guidelines.

    Read Article
  • 5 Surprising Benefits of Breakfast

    They say breakfast is the most important meal of the day. Here’s how it helps you power through from dawn to dusk.

    Read Article
  • Power Up for Your Workout

    You need fuel to exercise. Find out why a healthy breakfast is crucial before you work out.

    Read Article
  • Trend Alert: The New Toast Craze

    Have you heard? Toast is so hot right now. Find out how I Can’t Believe It’s Not Butter!® makes it even tastier.

    Read Article
  • Throw the Perfect Brunch

    I Can’t Believe It’s Not Butter!® can help make your next mid-morning get-together a delicious success!

    Read Article
  • What Makes a Nutritious Breakfast?

    A nutritious breakfast can be delicious too. Making better choices never tasted so good!

    Read Article
 
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©2013 Unilever United States

This website is directed only to U.S. consumers for products and services of Unilever United States. 
This website is not directed to consumers outside of the U.S.

*I Can’t Believe It’s Not Butter!® Original contains 70 calories, 8g fat, 2g saturated fat, and 0g trans fat per serving. Butter contains 100 calories, 11 g fat, 7 g saturated fat and 0 g trans fat per serving.
**I Can’t Believe It’s Not Butter!® 58 percent vegetable oil spread contains 460 mg of Omega-3 ALA per serving. 28 percent of the daily value of ALA (1,600 mg).
I Can’t Believe It’s Not Butter!® spreads, sticks and spray products do not use flavorants that contain diacetyl.