Frequently Asked Questions

Here are answers to some of the ones we're most often asked.

How does the new I Can’t Believe It’s Not Butter! differ from the previous product?Click to show answer
The new I Can’t Believe It’s Not Butter! is made from real, simple ingredients you can recognize like a delicious blend of plant-based oils, purified water and a pinch of salt. The new simple recipe is also made from non-GMO sourced* ingredients. Our tub shape has changed to a new rectangular, space efficient packaging that is recyclable and dishwasher safe (top rack only).

*We source ingredients that are not genetically modified. However, in the field-to-tub journey of making our buttery spread there is some contact with genetically modified vegetable oils, resulting in a small amount in this product. Get more information here.
Does the new I Can’t Believe It’s Not Butter! taste the same as the previous recipe?Click to show answer
The new I Can’t Believe It’s Not Butter! recipe was carefully crafted to deliver a delicious, fresh butter taste, while simplifying the recipe. The new recipes contain no artificial preservatives or flavors. We implemented rigorous testing with our experts and chefs, alongside a consumer testing program, to ensure our new spreads are still unbelievably delicious.
How do the new spreads differ from the recently-launched I Can’t Believe It’s Not Butter! Deliciously Simple?Click to show answer
I Can’t Believe It’s Not Butter! has been working to deliver new, simple recipes made with no artificial preservatives. We first introduced I Can’t Believe It’s Not Butter! Deliciously Simple in 2013. We are excited to now offer our great-tasting spreads with even fewer ingredients and no artificial preservatives. What is different about I Can’t Believe It’s Not Butter! Deliciously Simple is that it is made with simple ingredients like canola oil and yogurt, so that it delivers a different, still unbelievably delicious taste as well as cooking and baking experience, as those specific spreads have a higher oil content.
Will I still be able to get the I Can’t Believe It’s Not Butter! Original products?Click to show answer
The new I Can’t Believe It’s Not Butter! simple recipe – along with the new packaging and logo – began appearing on store shelves in October 2014, replacing the existing products. There will be a short period of time when we will be working with our retail partners to fully transition to the new I Can’t Believe It’s Not Butter! simple recipe spreads; until that transition is complete, the existing products will be available for purchase.
What does the “no artificial preservatives” claim mean?Click to show answer
The “no artificial preservatives” claim means that we do not use artificial additives (such as EDTA or potassium sorbate) in the making of our delicious spreads products. Ingredients like vinegar help to preserve product shelf life in our new simple recipes.
You mention that I Can’t Believe It’s Not Butter! spreads and sticks are a source of “good” fat. What does this mean?Click to show answer
I Can’t Believe It’s Not Butter! spreads and sticks are made from plant-based oils and are a source of good fats as well as a good or excellent source of omega-3 ALA.* Our buttery spreads are one good way for people to include good fats in their diet, similar to the good fats in avocados, almonds and walnuts. The new spreads also have 40% fewer calories and 70% less saturated fat than butter and contain 0g trans fat per serving, no cholesterol and no partially hydrogenated vegetable oils (PHVO). Recommendations from leading health authorities including the Dietary Guidelines for Americans and the American Heart Association suggest replacing butter with buttery spreads that contain no trans fats and are made with no partially hydrogenated vegetable oils (PHVO) – like I Can’t Believe It’s Not Butter! spreads, sticks and sprays.

* I Can’t Believe It’s Not Butter! Original spread contains 295mg of omega-3 ALA per serving (18% of the 1.6g daily value). * I Can’t Believe It’s Not Butter! Deliciously Simple™ contains 900mg of omega-3 ALA per serving (56% of the 1.6g daily value) (for more information please visit our products page)
What oils are used to create the new Unilever spreads products?Click to show answer
The new I Can’t Believe It’s Not Butter! is made with soybean oil sourced from U.S. farmers, and small amounts of palm and palm kernel oils. Olive oil is also an ingredient in our delicious I Can’t Believe It’s Not Butter! Olive Oil spread.
Why did you use palm oils?Click to show answer
To deliver a smooth and creamy texture, of course! The new I Can’t Believe It’s Not Butter! practically melts in your mouth, thanks to a small amount of palm and palm kernel oils blended with other plant-based oils.

Unilever limits the use of palm and palm kernel oils so that we can offer buttery spreads with relatively low levels of saturated fat and 0g trans fat per serving.

We source sustainable palm oil, too. Through our Sustainable Agriculture Program, Unilever has been working towards the sustainable cultivation of oil palms for more than 10 years. Unilever was a founding member of the Roundtable on Sustainable Palm Oil (RSPO) in 2004. And today, all the palm oil sourced in our spreads is from certified sustainable sources.
What does non-GMO sourced mean?Click to show answer
Non-GMO stands for non-genetically modified organism. When we refer to “Non-GMO,” we are using terms as most widely used and understood in the US, though there are varying definitions. I Can’t Believe It’s Not Butter! adheres to sourcing "Non-GMO by Origin" ingredients for use in Original, Light, and Olive Oil variants by relying primarily on traceability of ingredients through the supply chain back to a non-GMO crop. Please visit here to learn how we define “Non-GMO” as well as here to read about our commitment.
Do I Can’t Believe It’s Not Butter! spreads contain trans fats?Click to show answer
All of our delicious products – including buttery spreads, sticks and sprays – are made with no partially hydrogenated oils and contain 0 grams trans fat per serving.

For complete nutrition facts for all I Can’t Believe It’s Not Butter! products, please click here to go to the product page where you can select each product and nutritional information.
Are your products made with partially hydrogenated oils?Click to show answer
All of our delicious products – including buttery spreads, sprays and sticks – are made with no partially hydrogenated oils and contain 0 grams trans fat per serving.

For complete nutrition facts for all I Can’t Believe It’s Not Butter! products, please click here to go to the product page where you can select each product and nutritional information.
Do I Can’t Believe It’s Not Butter! Spreads contain gluten?Click to show answer
The new I Can’t Believe It’s Not Butter! spreads (in the tub) are gluten-free, however our sprays and sticks are not.

Because our product recipes change, we do not have a printed list that identifies specific products that contain allergens or gluten. Ingredient allergens as defined by FDA (peanuts, tree nuts, soy, fish, seafood, wheat, eggs, and milk or dairy, as well as any ingredient that may contain gluten) are always listed on the label. If gluten is present, it is clearly listed in plain language on the ingredient label (i.e., wheat flour, rye, barley, oats, and malt). Malt is a barley-based ingredient.
Are any of your spreads dairy and lactose-free?Click to show answer
Our delicious products, including the new I Can’t Believe It’s Not Butter! spreads, are not lactose-free. The natural flavors are derived from milk proteins.
Are I Can’t Believe It’s Not Butter! spreads Kosher?Click to show answer
All I Can’t Believe It’s Not Butter! spreads, sticks and sprays are certified Kosher.
Do I Can’t Believe It’s Not Butter! spreads contain cholesterol?Click to show answer
I Can’t Believe It’s Not Butter! spreads do not contain cholesterol.
How many grams of fat and calories are in larger portions of I Can’t Believe It’s Not Butter! spray?Click to show answer
One teaspoon = 25 sprays, 20 calories and 2 grams of fat
One tablespoon = 75 sprays, 60 calories and 6 grams of fat
Is the date on the I Can’t Believe It’s Not Butter! an actual expiration date?Click to show answer
The Best If Used By date on your I Can’t Believe It’s Not Butter! is the date that assures the product’s optimum quality. We recommend that you use your product by that date. Remember to always refrigerate your I Can’t Believe It’s Not Butter! products.
What’s the best way to store my I Can’t Believe It’s Not Butter! products?Click to show answer
We recommend always keeping your buttery spreads, sticks and sprays in the refrigerator.
How can I use the new I Can’t Believe It’s Not Butter!?Click to show answer
The new I Can’t Believe It’s Not Butter! offers a fresh, butter taste to add flavor to any meal, and can be used for spreading, topping, sautéing, cooking or baking. It can be used for spreading on multigrain toast, topping corn on the cob, sautéing vegetables or baking lemon pound cake. For more great-tasting recipes, click here . As always, the new I Can’t Believe It’s Not Butter! is deliciously spreadable straight out of the refrigerator, so there’s no need to wait for it to soften!
Can I freeze my I Can’t Believe It’s Not Butter! spreads?Click to show answer
For best quality, we do not recommend freezing this product.
Can I bake with my I Can’t Believe It’s Not Butter! spreads?Click to show answer
Yes, I Can’t Believe It’s Not Butter! can be used for spreading, topping, sautéing, cooking or baking and adds flavor to any meal.
What are the liquid equivalents to the I Can’t Believe It’s Not Butter! sticks?Click to show answer
1 Cup (16 T.) = 2 sticks
1/2 Cup (8 T.) = 1 stick
1/3 Cup (5 1/3 T.) = 2/3 stick
1/4 Cup (4 T.) = 1/2 stick
Why does the packaging for the new I Can’t Believe It’s Not Butter! spreads look different?Click to show answer
We’re excited to announce the new I Can’t Believe It’s Not Butter! will come in a redesigned rectangular container that is space-efficient in the refrigerator, reusable and dishwasher safe (top rack). The new artwork was designed to reflect the new simple recipe and no artificial preservatives.
Is the new I Can’t Believe It’s Not Butter! packaging smaller?Click to show answer
No, the new I Can’t Believe It’s Not Butter! will be the same weight as before , with a variety of sizes to meet the needs of consumers, including 15oz., 30oz., 45oz. and twin packs of two (2) 7.5 oz. packs.
What’s the difference between a margarine and a spread?Click to show answer
Margarine must contain at least 80% fat. Any product containing less than 80% is called a spread.
Can you send me some coupons for or samples of I Can’t Believe It’s Not Butter! spreads?Click to show answer
Occasionally, we offer special coupons and samples. We also invite you to sign up at Making Life Better to receive other members-only benefits and special offers for a variety of Unilever brands such as Dove, Lipton, Suave and many more.
Can I reuse my I Can’t Believe It’s Not Butter! tubs?Click to show answer
We love the environment, too! Many of our consumers like to reuse the tubs for a variety of storage purposes, and for this reason we state on the bottom of the container that they are "top rack dishwasher safe.” However, they are not designed specifically as permanent storage containers and may crack or even discolor more quickly than containers purchased for food storage.
Is the new package dishwasher safe and microwave safe?Click to show answer
The new I Can’t Believe It’s Not Butter! tubs are dishwasher safe (top rack), but not microwaveable.
Are your tubs recyclable?Click to show answer
All of our plastic tubs, lids and spray bottles are recyclable.
Where can I buy I Can’t Believe It’s Not Butter!?Click to show answer
I Can’t Believe It’s Not Butter! spreads are available in supermarkets throughout the U.S. and can be found in the buttery spreads/margarine section of the dairy case. Although we would like each of our products to be available in all stores, shelf space and consumer demand sometimes limit the number of items a retailer is willing to carry. If you are having trouble finding an I Can’t Believe It’s Not Butter! product, please try our item locator which can help you locate a nearby store. Just click here .

If you are still unable to locate our products, please call our Consumer Services toll free number and we will further assist you: 1-800-634-0302, Monday – Friday 8:30 AM to 6:00 PM EST.
I have a great idea that I would like to share with your company. How do I go about doing this?Click to show answer
For information on submitting ideas, please CLICK HERE .
Where can I get recipes for I Can’t Believe It’s Not Butter! spreads?Click to show answer
You can find great-tasting recipes as well as additional information about our delicious spreads, sticks and sprays right here on our website . You can also send us an email to request printed recipes. We’re always happy to share them! To request recipes by email, click "Sign Up For Emails" at the top of the page.
How can I obtain donations from Unilever?Click to show answer
Thank you for contacting us about a Unilever product donation. As you can imagine, we receive thousands of requests for products throughout the year from many worthy organizations. Rather than reply to individual appeals, we have made the decision to provide product regularly to two not-for-profit organizations - Feeding America and Feed the Children - for distribution to relevant food banks and other qualified agencies that service needy members of our communities across the United States. Although we would like to support all the commendable causes that are brought to our attention, we simply are unable to do so, and will not be able to accommodate your request at this time. Thank you for the opportunity to explain. We wish you and your organization much success.
How can I obtain Sponsorship or Funding from Unilever?Click to show answer
Thank you for contacting Unilever with your request for support.

While we have been pleased to provide support to numerous worthy causes for many years through both donations and sponsorships, our charitable funding, which is provided through the Unilever United States Foundation, Inc., has evolved in alignment with Unilever’s global charitable giving program.

Unilever now focuses its giving on enriching the quality of life through the provision of hygiene, sanitation, access to safe drinking water, basic nutrition and improving self esteem. Unilever has identified five global partners with which it works in order to deliver on this mission. We are also supporting two U.S. based organizations that are aligned with the Foundation’s mission.

Additionally, the guidelines for the Unilever United States Foundation, Inc. preclude the use of financial grants for sponsorships, events, dinners or goodwill advertising.

To learn more about The Unilever Foundation, please CLICK HERE. We are unable to accommodate your request and extend our best wishes for success in your undertakings.
Have a different question? Contact Us