Frequently Asked Questions

Here are answers to some of the ones we're most often asked.

Can I bake with my I Can’t Believe It’s Not Butter! spreads?Click to show answer
You may bake and fry with your I Can’t Believe It’s Not Butter! regular tubs and quarters. To achieve desired baking results, we recommend using a spread that contains at least 60% vegetable oil while continuing to use the lower fat products for spreading or topping.
Can I freeze my I Can’t Believe It’s Not Butter! spreads?Click to show answer
You may freeze the I Can’t Believe It’s Not Butter! regular tubs and quarters. We do not recommend freezing the following products: Light, Spray, Whipped & Creamy, Calcium + Vitamin D. All other I Can’t Believe It’s Not Butter! products may be frozen
Is the date on the I Can’t Believe It’s Not Butter! an actual expiration date?Click to show answer
Quality is always a priority at I Can’t Believe It’s Not Butter! . The date stamped on the label is the date that assures the product’s optimum and consistent quality. We recommend that you use your products by that date.
Are any of your spreads dairy and lactose free?Click to show answer
No
Do I Can’t Believe It’s Not Butter! spreads contain Trans fats?Click to show answer
As part of our commitment to providing consumers with high quality, nutritious and tasty products, all of our spreads – including soft spreads, sticks and sprays – are made with no partially hydrogenated oils and contain zero grams trans fat per serving.
For complete nutrition facts on all I Can’t Believe It’s Not Butter! products, click here
How long can I keep my unopened I Can’t Believe It’s Not Butter! spreads?Click to show answer
The Best If Used by date on your I Can’t Believe It’s Not Butter! is the date that assures the product’s optimum quality and freshness. We recommend that you use your product by that date. Remember to always refrigerate your I Can’t Believe It’s Not Butter! products.
Do I Can’t Believe It’s Not Butter! spreads contain gluten?Click to show answer
Common ingredients that may contain gluten are rye, wheat, oats and barley, and noodles and pasta prepared with any of the previously mentioned grains. HVP, TVP, flavorings, are likely to contribute gluten as well, however, if they contain any gluten, the source would always be listed in the ingredient statements.

Since product formulations change from time to time, we do not have a printed list of products that identifies those products that contain specific allergens or gluten. The best advice we can give you is to check the ingredient list on the label. Ingredient allergens as defined by FDA: peanuts, tree nuts, soy, fish, seafood, wheat, eggs, and milk or dairy, as well as any ingredient that may contain gluten are always listed on the label. If gluten is present, it is clearly listed in plain language on the ingredient label (i.e., wheat flour, rye, barley, oats, and malt). Malt is a barley based ingredient.

We do not publish a list of gluten-free flavors. Therefore, we suggest reading all ingredient labels carefully. As always, if you cannot determine whether the product contains the ingredient in question, we recommend that you don't use it.
Are I Can’t Believe It’s Not Butter! spreads Kosher?Click to show answer
The following I Can’t Believe It’s Not Butter! spreads are certified Kosher:
I Can’t Believe It’s Not Butter! Original Spread
I Can’t Believe It’s Not Butter! Olive Oil - Regular
I Can’t Believe It’s Not Butter! Cooking & Baking Sticks
I Can’t Believe It’s Not Butter! Sprays
Do I Can’t Believe It’s Not Butter! spreads contain cholesterol?Click to show answer
None of the I Can’t Believe It’s Not Butter! spreads contain cholesterol.
How many grams of fat and calories are in larger portions of the I Can’t Believe It’s Not Butter! spray?Click to show answer
One teaspoon = 25 sprays, 20 calories and 2 grams of fat.
What’s the difference between a margarine and a spread?Click to show answer
Margarine contains at least 80% fat by weight. Any product with less fat is called a spread.
What are the liquid equivalents to the I Can’t Believe It’s Not Butter! sticks?Click to show answer
1 Cup (16 T.) = 2 sticks
1/2 Cup (8 T.) = 1 stick
1/3 Cup (5 1/3 T.) = 2/3 stick
1/4 Cup (4 T.) = 1/2 stick
Can you send me some coupons or samples for I Can’t Believe It’s Not Butter! spreads?Click to show answer
Occasionally we offer coupons and samples on our website. In addition, we invite you to sign up at Making Life Better to receive other member’s only benefits and special offers for a variety of Unilever brands such as Dove, Lipton, Suave and many more.

Please note that we cannot be responsible for coupons or offers that are found on websites other than official Unilever websites.
Can I reuse my I Can’t Believe It’s Not Butter! tubs?Click to show answer
Many consumers like to use the tubs for variety of storage purposes and for this reason we do state on bottom of the container that they are top rack dishwasher safe. However, they are not designed specifically as permanent storage containers and may crack or even discolor more quickly than containers purchased for food storage.
Where is the best place to buy I Can’t Believe It’s Not Butter! spreads?Click to show answer
I Can’t Believe It’s Not Butter! spreads are available in supermarkets throughout the U.S. and can be found in the margarine section of the dairy case. Although we would like each of our products to be available in all stores, shelf space and consumer demand sometimes limit the number of items a retailer is willing to carry. If you are having trouble finding an I Can’t Believe It’s Not Butter! product, please try our item locator which can help you locate a nearby store. Just click here.

If you are still unable to locate your product, please call our Consumer Services toll free number where we may further assist you. Just call 1-800-634-0302 Monday – Friday 8:30 AM to 6:00 PM Eastern Time
What’s the best way to store my I Can’t Believe It’s Not Butter! products?Click to show answer
We recommend always keeping your products in the refrigerator. The Easy Squeeze should be stored cap down for easier dispensing.
Do I Can’t Believe It’s Not Butter products contain diacetyl?Click to show answer
I Can’t Believe It’s Not Butter!® spreads, sticks, and spray products do not use flavorants that contain diacetyl. We want our consumers to be assured we place a priority on safety. Not only do we use flavorants that contain ingredients that meet safety requirements established by law, but we also monitor the scientific literature to ensure that we are aware of any new developments bearing on safety.
Why is gelatin used in some of the I Can’t Believe It’s Not Butter! Spreads and what is its source?Click to show answer
The source of our gelatin is animal protein and it is processed according to high standards of purity. Gelatin is used in the lower fat spreads to provide a pleasing texture and consistency. It is used to both thicken and to stabilize the low fat spreads in order to maintain the desired texture.
Where can I get recipes for I Can’t Believe It’s Not Butter! spreads?Click to show answer
You can find some great recipes and a wealth of information on our products right here on our web site click here In addition you may send us an email requesting printed recipes and we’ll be happy to send some to you. To request your recipes by email, click here.
Are your tubs recyclable?Click to show answer
All of our plastic tubs, lids and spray bottles are recyclable.
Are your products made with partially hydrogenated oils?Click to show answer
As part of our commitment to providing our consumers with high quality, nutritious and tasty products, all of our spreads products – our soft spreads, sprays and sticks – are made with no partially hydrogenated oils.
How can I obtain donations from Unilever?Click to show answer
Thank you for contacting us about a Unilever product donation.

As you can imagine, we receive thousands of requests for products throughout the year from many worthy organizations. Rather than reply to individual appeals, we have made the decision to provide product regularly to two not-for-profit organizations - Feeding America and Feed the Children - for distribution to relevant food banks and other qualified agencies that service needy members of our communities across the United States.

Although we would like to support all the commendable causes that are brought to our attention, we simply are unable to do so, and will not be able to accommodate your request at this time.

Thank you for the opportunity to explain. We wish you and your organization much success.
I have a great idea that I would like to share with your company. How do I go about doing this?Click to show answer
For information on submitting ideas, please CLICK HERE .
How can I obtain Sponsorship or Funding from Unilever?Click to show answer
Thank you for contacting Unilever with your request for support.

While we have been pleased to provide support to numerous worthy causes for many years through both donations and sponsorships, our charitable funding, which is provided through the Unilever United States Foundation, Inc., has evolved in alignment with Unilever’s global charitable giving program.

Unilever now focuses its giving on enriching the quality of life through the provision of hygiene, sanitation, access to safe drinking water, basic nutrition and improving self esteem. Unilever has identified five global partners with which it works in order to deliver on this mission. We are also supporting two U.S. based organizations that are aligned with the Foundation’s mission.

Additionally, the guidelines for the Unilever United States Foundation, Inc. preclude the use of financial grants for sponsorships, events, dinners or goodwill advertising.

We are unable to accommodate your request and extend our best wishes for success in your undertakings.

To learn more about The Unilever Foundation, please CLICK HERE.
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