Frequently Asked Questions

You can’t believe how many times we are asked these questions.

  • What’s the difference between a margarine and a spread?

     
    Margarine must contain at least 80% fat. Any product containing less than 80% is called a buttery spread.
  • Where can I get recipes for I Can’t Believe It’s Not Butter!® spreads?

     
    Unbelievably tasty recipes are available right here on our website
  • Can you send me some coupons for, or samples of I Can't Believe It's Not Butter! Spreads?

     
    Online coupons are not available at the moment
  • Where can I buy I Can’t Believe It’s Not Butter!?

     
    Almost everywhere! But… If you are having trouble finding an I Can’t Believe It’s Not Butter! product, please try clicking here. If you are still unable to locate our products, please call our Consumer Services toll free number and we'll be happy to assist you: 1-800-634-0302, Monday – Friday 8:30 AM to 6:00 PM EST.
  • Are any of your spreads dairy and lactose-free?

     
    Yes! I Can’t Believe It’s Not Butter! with Coconut Oil is dairy-free.
  • Do I Can't Believe It's Not Butter!® spreads contain trans fats?

     
    Nope. All of our delicious products – including buttery spreads, sticks and sprays – are made with no partially hydrogenated oils and contain 0g trans fat per serving. Check out the complete nutrition facts on each of our product pages.
  • Do I Can't Believe It's Not Butter!® Spreads contain gluten?

     
    Our spreads, the ones in the tubs, are gluten-free. However our sprays and sticks are not gluten-free. For more info, check out our fun legal language below: Because our product recipes change, we do not have a printed list that identifies specific products that contain allergens or gluten. Ingredient allergens as defined by FDA (peanuts, tree nuts, soy, fish, seafood, wheat, eggs, and milk or dairy, as well as any ingredient that may contain gluten) are always listed on the label. If gluten is present, it is clearly listed in plain language on the ingredient label (i.e., wheat flour, rye, barley, oats, and malt). Malt is a barley-based ingredient.
  • Why do you use palm oils?

     
    To deliver a smooth and creamy texture, of course! I Can't Believe It's Not Butter!® practically melts in your mouth, thanks to a small amount of palm and palm kernel oils blended with other plant-based oils. I Can't Believe It's Not Butter!® limits the use of palm and palm kernel oils so that we can offer buttery spreads with relatively low levels of saturated fat and 0g trans fat per serving. We source sustainable palm oil, too. Through our Sustainable Agriculture Program, I Can't Believe It's Not Butter!® has been working towards the sustainable cultivation of oil palms for more than 10 years. I Can't Believe It's Not Butter!® was a founding member of the Roundtable on Sustainable Palm Oil (RSPO) in 2004. And today, all the palm oil sourced in our spreads is from certified sustainable sources.
  • Are your products made with partially hydrogenated oils?

     
    Nope. Everything we make is made with no partially hydrogenated oils and contain 0g trans fat per serving. For complete nutrition facts for all I Can’t Believe It’s Not Butter!® products, feel free to click here
  • Do I Can't Believe It's Not Butter!® spreads contain cholesterol?

     
    I Can't Believe It's Not Butter!® spreads contain 0mg cholesterol per serving. Phew!
  • How many grams of fat and calories are in larger portions of I Can't Believe It's Not Butter!® spray?

     
    One teaspoon = 25 sprays, 20 calories and 2 grams of fat One tablespoon = 75 sprays, 60 calories and 6 grams of fat That’s a lot of sprays!
  • You mention that I Can't Believe It's Not Butter!® spreads and sticks are a source of “good” fat. What does this mean?

     
    I Can't Believe It's Not Butter!® spreads and sticks are made from plant-based oils and are a source of good fats as well as a good or excellent source of omega-3 ALA*. Our buttery spreads are one good way for people to include good fats in their diet, similar to the good fats in avocados, almonds and walnuts. Our spreads also have 40% fewer calories and 70% less saturated fat than butter and contain 0g trans fat per serving, no cholesterol and no partially hydrogenated vegetable oils (PHVO). Recommendations from leading health authorities including the Dietary Guidelines for Americans and the American Heart Association suggest replacing butter with buttery spreads that contain no trans fats and are made with no partially hydrogenated vegetable oils (PHVO). *I Can't Believe It's Not Butter!® Original spread contains 295mg of omega-3 ALA per serving (18% of the 1.6g daily value).
  • Are I Can't Believe It's Not Butter!® spreads Kosher?

     
    All I Can’t Believe It’s Not Butter!® spreads, sticks and sprays are certified Kosher.
  • What oils are used to create I Can't Believe It's Not Butter!® spreads?

     
    Soybean Oil. Sourced right here in the United States. A small amount of palm and palm kernel oils are in there as well. Olive oil is also an ingredient in our delicious I Can't Believe It's Not Butter!® Olive Oil spread.
  • What does the “no artificial preservatives” claim mean?

     
    Glad you asked. The “no artificial preservatives” claim means that we do not use artificial additives (such as EDTA or potassium sorbate) in the making of our delicious spreads products. Ingredients like vinegar help to preserve product shelf life in our simple recipes.
  • What does Better-For-You mean?

     
    I Can’t Believe It’s Not Butter!® strives to create delicious and nutritious recipes that you and your family will enjoy. All “Better-For-You” recipes have been analyzed for their nutrient content using Genesis® R&D Food Development and Labeling Software. Our recipes work to promote a balanced and healthy eating pattern as guided by the 2015-2020 Dietary Guidelines for Americans. Always consult with your physician and/or registered dietitian before changing your diet. They know a lot about this type of stuff!
  • Can I bake with my I Can't Believe It's Not Butter!® spreads?

     
    Yep. Bake away. I Can't Believe It's Not Butter!® can also be used for spreading, topping, sautéing, or cooking to add flavor to any meal. We suggest trying our recipes for Delicious Lemon Pound Cake or Best Ever Banana Bread.
  • Is the date on the I Can't Believe It's Not Butter!® an actual expiration date?

     
    We recommend that you use our product by that date. And remember to always refrigerate your I Can’t Believe It’s Not Butter!® products.
  • Can I freeze my I Can't Believe It's Not Butter!® spreads?

     
    For best quality, we do not recommend freezing this product.
  • What’s the best way to store my I Can't Believe It's Not Butter!® products?

     
    In the refrigerator. Feel free to keep it in the back yard. As long as the back yard is entirely refrigerated
  • How can I use I Can't Believe It's Not Butter!®?

     
    I Can't Believe It's Not Butter!® offers a fresh, buttery taste that can add flavor to any meal. Spreading. Topping. Sautéing. Cooking or baking. Don’t believe us? Check out our recipe page.
  • What are the liquid equivalents to the I Can't Believe It's Not Butter!® sticks?

     
    Here's the math: 1 Cup (16 T.) = 2 sticks 1/2 Cup (8 T.) = 1 stick 1/3 Cup (5 1/3 T.) = 2/3 stick 1/4 Cup (4 T.) = 1/2 stick 
  • How do I preserve the quality of I Can't Believe It's Not Butter!® Spreads?

     
    Since we have no artificial preservatives, we require special care. For best quality, we recommend using clean utensils for spreading. In addition, please ensure to place the product back in the fridge as soon as possible after use. This will help maintain freshness and product quality. Because refrigerators are our friends.
  • Can I reuse my I Can’t Believe It’s Not Butter! tubs?

     
    We love the environment, too! Many of our customers like to reuse our tubs for a variety of storage purposes. Just make sure to hand wash them first. Please keep in mind, our tubs are not designed specifically as permanent storage containers and may crack or even discolor more quickly than containers purchased for food storage.
  • Are your tubs recyclable?

     
    All of our plastic tubs, lids and spray bottles are recyclable. Yay!
  • Is the package dishwasher safe and microwave safe?

     
    Nope. I Can't Believe It's Not Butter!® tubs are not dishwasher safe or microwave safe.
  • What sizes are available?

     
    I Can't Believe It's Not Butter comes in a variety of sizes to meet the needs of consumers, including 15oz., 45oz. and twin packs of two (2) 7.5 oz. packs.
  • What is I Can’t Believe It’s Not Butter! with Coconut Oil?

     
    It’s a buttery spread made with simple ingredients including a blend of plant-based oils, purified water, a pinch of salt, and now with coconut oil! I Can’t Believe It’s Not Butter! with Coconut Oil is dairy-free and made from high quality ingredients rooted in the goodness of plants, offering unbelievable taste and 60% less saturated fat and 40% fewer calories than butter.
  • Why did ICBINB make a buttery spread containing coconut oil? Why did you create I Can’t Believe It’s Not Butter! with Coconut Oil?

     
    We recognize that consumer preferences are always changing. We wanted to ensure that we continue to provide our consumers with options that help fit their needs.
  • How does the product compare in taste/flavor to other ICBINB products?

     
    I Can’t Believe It’s Not Butter! with Coconut Oil offers the delicious buttery taste that you have come to expect from ICBINB! – but now with coconut oil!
  • How can I use I Can’t Believe It’s Not Butter! with Coconut Oil in my everyday life? Can I cook/bake with it?

     
    I Can’t Believe It’s Not Butter! with Coconut Oil has a delicious, buttery taste that can add flavor to any meal whether you’re spreading, topping, sautéing, or baking!
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