Frequently Asked Questions

Here are answers to some of the ones we're most often asked.

Our Simple Recipe

Ingredients & Nutrition

  • Our delicious products are not lactose-free. The natural flavors are derived from milk proteins.
  • All of our delicious products – including buttery spreads, sticks and sprays – are made with no partially hydrogenated oils and contain 0 grams trans fat per serving.

    You can find complete nutrition facts on each product page.
  • I Can’t Believe It’s Not Butter! spreads (in the tub) are gluten-free, however our sprays and sticks are not.

    Because our product recipes change, we do not have a printed list that identifies specific products that contain allergens or gluten. Ingredient allergens as defined by FDA (peanuts, tree nuts, soy, fish, seafood, wheat, eggs, and milk or dairy, as well as any ingredient that may contain gluten) are always listed on the label. If gluten is present, it is clearly listed in plain language on the ingredient label (i.e., wheat flour, rye, barley, oats, and malt). Malt is a barley-based ingredient.
  • All of our delicious products – including buttery spreads, sprays and sticks – are made with no partially hydrogenated oils and contain 0 grams trans fat per serving.

    For complete nutrition facts for all I Can’t Believe It’s Not Butter!® products, please click here.
  • To deliver a smooth and creamy texture, of course! The I Can’t Believe It’s Not Butter! practically melts in your mouth, thanks to a small amount of palm and palm kernel oils blended with other plant-based oils.

    Unilever limits the use of palm and palm kernel oils so that we can offer buttery spreads with relatively low levels of saturated fat and 0g trans fat per serving.

    We source sustainable palm oil, too. Through our Sustainable Agriculture Program, Unilever has been working towards the sustainable cultivation of oil palms for more than 10 years. Unilever was a founding member of the Roundtable on Sustainable Palm Oil (RSPO) in 2004. And today, all the palm oil sourced in our spreads is from certified sustainable sources.
  • I Can’t Believe It’s Not Butter! spreads do not contain cholesterol.
  • One teaspoon = 25 sprays, 20 calories and 2 grams of fat

    One tablespoon = 75 sprays, 60 calories and 6 grams of fat
  • I Can’t Believe It’s Not Butter! spreads and sticks are made from plant-based oils and are a source of good fats as well as a good or excellent source of omega-3 ALA.* Our buttery spreads are one good way for people to include good fats in their diet, similar to the good fats in avocados, almonds and walnuts. The new spreads also have 40% fewer calories and 70% less saturated fat than butter and contain 0g trans fat per serving, no cholesterol and no partially hydrogenated vegetable oils (PHVO). Recommendations from leading health authorities including the Dietary Guidelines for Americans and the American Heart Association suggest replacing butter with buttery spreads that contain no trans fats and are made with no partially hydrogenated vegetable oils (PHVO) – like I Can’t Believe It’s Not Butter!® spreads, sticks and sprays.

    * I Can’t Believe It’s Not Butter! Original spread contains 295mg of omega-3 ALA per serving (18% of the 1.6g daily value). * I Can’t Believe It’s Not Butter!® Deliciously Simple™ contains 900mg of omega-3 ALA per serving (56% of the 1.6g daily value) (for more information please visit our products page)
  • All I Can’t Believe It’s Not Butter!® spreads, sticks and sprays are certified Kosher.
  • I Can't Believe It’s Not Butter! is made with soybean oil sourced from U.S. farmers, and small amounts of palm and palm kernel oils. Olive oil is also an ingredient in our delicious I Can’t Believe It’s Not Butter! Olive Oil spread.
  • The “no artificial preservatives” claim means that we do not use artificial additives (such as EDTA or potassium sorbate) in the making of our delicious spreads products. Ingredients like vinegar help to preserve product shelf life in our new simple recipes.
  • Non-GMO stands for non-genetically modified organism. When we refer to “Non-GMO,” we are using terms as most widely used and understood in the US, though there are varying definitions. I Can’t Believe It’s Not Butter! adheres to sourcing "Non-GMO by Origin" ingredients for use in Original, Light, and Olive Oil variants by relying primarily on traceability of ingredients through the supply chain back to a non-GMO crop. Please visit (link here) to learn how we define “Non-GMO” as well as (link here) to read about our commitment.

Usage & Storage


General Information

  • Margarine must contain at least 80% fat. Any product containing less than 80% is called a spread.
  • Occasionally, we offer special coupons and samples. We also invite you to sign up at Making Life Better to receive other members-only benefits and special offers for a variety of Unilever brands such as Dove, Lipton, Suave and many more.
    [Please note we cannot be responsible for coupons or offers that are found on websites other than official Unilever websites.]
  • You can find great-tasting recipes as well as additional information about our delicious spreads, sticks and sprays right here on our website . You can also send us an email to request printed recipes. We’re always happy to share them! To request recipes by email, click "Sign Up For Emails" at the top of the page.
  • Thank you for contacting us about a Unilever product donation.

    As you can imagine, we receive thousands of requests for products throughout the year from many worthy organizations. Rather than reply to individual appeals, we have made the decision to provide product regularly to two not-for-profit organizations - Feeding America and Feed the Children - for distribution to relevant food banks and other qualified agencies that service needy members of our communities across the United States.

    Although we would like to support all the commendable causes that are brought to our attention, we simply are unable to do so, and will not be able to accommodate your request at this time.

    Thank you for the opportunity to explain. We wish you and your organization much success.
  • I Can’t Believe It’s Not Butter! spreads are available in supermarkets throughout the U.S. and can be found in the buttery spreads/margarine section of the dairy case. Although we would like each of our products to be available in all stores, shelf space and consumer demand sometimes limit the number of items a retailer is willing to carry. If you are having trouble finding an I Can’t Believe It’s Not Butter! product, please try our item locator which can help you locate a nearby store. Just click here .

    If you are still unable to locate our products, please call our Consumer Services toll free number and we will further assist you: 1-800-634-0302, Monday – Friday 8:30 AM to 6:00 PM EST.
  • For information on submitting ideas, please CLICK HERE .
  • Thank you for contacting Unilever with your request for support.

    While we have been pleased to provide support to numerous worthy causes for many years through both donations and sponsorships, our charitable funding, which is provided through the Unilever United States Foundation, Inc., has evolved in alignment with Unilever’s global charitable giving program.

    Unilever now focuses its giving on enriching the quality of life through the provision of hygiene, sanitation, access to safe drinking water, basic nutrition and improving self esteem. Unilever has identified five global partners with which it works in order to deliver on this mission. We are also supporting two U.S. based organizations that are aligned with the Foundation’s mission.

    Additionally, the guidelines for the Unilever United States Foundation, Inc. preclude the use of financial grants for sponsorships, events, dinners or goodwill advertising.

    To learn more about The Unilever Foundation, please CLICK HERE. We are unable to accommodate your request and extend our best wishes for success in your undertakings.