I Can’t Believe It’s Not Butter!®
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Reasons to Believe

I Can't Believe It's Not Butter! Original Spread contains delicious, buttery flavor with less saturated fat, 40% fewer calories, and more Omega-3 ALAs per serving from plant-based oils than dairy butter.*

Reasons to believe our products

Spread the word

  • Tiffany H review on our INCBINB products
    Tiffany H.

    “I was raised on I Can’t Believe It’s Not Butter and looking back now, I’m honestly really glad that I was. It has a great taste while also being a healthier alternative to butter”

  • Selecia D review on our ICBINB products
    Selecia D.

    “FOREVER my favorite (not) butter. It literally makes any food item that much better by just using this with it.”