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  • What is NutriRich™?
    I Can't Believe It's Not Butter!® products that carry the NutriRich™ designation are rich in certain essential nutrients. Specifically, per serving, Original contains 20% of the recommended daily value of Vitamins A, D, E and B12 and at least 20% of the recommended daily value of the essential fatty acid Omega-3 ALA. Light tubs contain 20% of the recommended daily value of Vitamins A, D, E and B12 per serving, and is also a good source of the essential acid Omega-3 ALA (10% daily value per serving).
  • What does GLP-1 Friendly mean?
    Individuals taking GLP-1 medications generally consume less food and therefore may not meet their daily required intake of certain nutrients for a healthy and balanced diet. Per serving, I Can’t Believe It’s Not Butter!® products that carry the NutriRich™ designation contain 20% of the recommended daily value of Vitamins A, D, E and B12 and, depending on the product, at least 10-20% of the recommended daily value of the essential fatty acid Omega-3 ALA.  Accordingly, these I Can’t Believe It’s Not Butter!® products can impart delicious, buttery flavor while also helping to provide nutrients that may be missing in a diet due to reduced food intake. For more information on why I Can’t Believe It’s Not Butter!® products that carry the NutriRich™ designation are GLP-1 Friendly, please visit NutriRich-Products-Support-a-GLP-1-Friendly Diet
  • Did the I Can’t Believe It’s Not Butter!® Original and Light tub formulas change?
    Yes, I Can’t Believe It’s Not Butter!® Original and Light formulas have been improved and now contain 20% of the recommended daily value of Vitamins A, D, E and B12 per serving. Original continues to provide at least 20% of the recommended daily value of Omega 3-ALA per serving, and Light continues to provide 10% of the recommended daily value of Omega-3 ALA per serving.
  • Do I Can't Believe It's Not Butter!® Original and Light tubs contain dairy?
    No, I Can’t Believe It’s Not Butter!® Original and Light do not contain dairy ingredients. However, please note, they are made in a factory that processes dairy ingredients. Good manufacturing practices are in place to avoid the risk of cross-contamination.
  • Are I Can’t Believe It’s Not Butter!® products good for cooking and baking?
    You bet! We recommend I Can’t Believe It’s Not Butter!® tubs for cooking and Salted Sticks for cooking and baking. For delicious and nutrient-dense recipes, visit our website at ICantBelieveItsNotButter.com/en/recipe-inspiration.
  • What are “Good Oils”?
     
    Good oils deliver good fats, and our blend of oils deliver predominantly good unsaturated fats, like Omega-3 ALA. I Can't Believe It's Not Butter! Original contains 375mg of Omega-3 ALA, 23% of the recommended daily value. Light contains 190mg of Omega-3 ALA, 11% of the recommended daily value.
  • What oils are used in I Can’t Believe It’s Not Butter!®?

    We use a variety of oils like Soybean, Palm Kernel, Palm, and Canola oils across our product portfolio. We source sustainable palm oil, purchasing 100% RSPO certified (Mass Balance) palm and palm kernel oil products. If you'd like more information on our robust palm policy, please see the link here Palm_Oil_Policy. Always be sure to check the ingredients on the label of each individual product as they may vary between the | Can't Believe It's Not Butter!® products and recipes may change from time to time.

  • What’s the difference between a margarine and I Can’t Believe It’s Not Butter!® spreads?

    Take note, I Can’t Believe It’s Not Butter!® is not margarine. Margarine has a standard identity established by the FDA and must contain at least 80% fat. I Can’t Believe It’s Not Butter!® products contain less than 80% fat and are, therefore, not classified as margarine.

  • What is I Can’t Believe It’s Not Butter!®? Is it considered butter?
     
     
    Despite the delicious buttery taste, I Can't Believe It's Not Butter!® is not actually butter. Traditional dairy butter is made almost entirely from cream, while a few of our products include dairy, our spreads, sprays, and sticks start with simple ingredients like water, oils, and a touch of salt. The result? A creamy, flavorful alternative that delivers the taste you love.

    Explore the full line up of each product in the drop-down menu at the top of this page for specific product details and ingredients.
  • Are your products made with partially hydrogenated oils?
     
    Nope. We don’t add partially hydrogenated oils to any of our products. Complete nutrition facts for all I Can’t Believe It’s Not Butter!® products are located on each product page.
  • Does I Can’t Believe It’s Not Butter!® spreads contain cholesterol?
    I Can’t Believe It’s Not Butter!® spreads contain 0mg cholesterol per one tablespoon serving. Phew!
  • Where can I buy I Can’t Believe It’s Not Butter!®?
    Almost everywhere! But... If you are having trouble finding an I Can't Believe It's Not Butter!® product, please try clicking here. If you are still unable to locate our products, please contact Consumer Services here.
  • Does I Can’t Believe It’s Not Butter!® Spreads contain gluten?
    Our spreads, sprays, and sticks are all naturally gluten-free. The nutrition facts on each product page clearly list major food allergens. Always be sure to check the packaging for details.
     
  • Are I Can’t Believe It’s Not Butter! spreads Kosher?
     
    All I Can't Believe It's Not Butter!® spreads, sticks and spray are certified Kosher. Always be sure to check the packaging for Kosher certification.
  • Can I freeze my I Can’t Believe It’s Not Butter!® spreads?
    For best quality, we recommend refrigerating your I Can’t Believe It’s Not Butter!® Products. However, our  Salted Sticks can be frozen if desired. Always be sure to check the packaging for details.
  • How many grams of fat and calories are in multiple sprays of I Can’t Believe It’s Not Butter!® spray?
    Up to 4 sprays contributes insignificant amounts of calories and fat. 6 sprays contributes 5 calories, 0.5g fat and 15mg sodium.
  • How do I preserve the quality of I Can't Believe It's Not Butter!® spreads?
    For best quality, we recommend using clean utensils for spreading. In addition, please ensure to place the product back in the fridge as soon as possible after use. This will help maintain freshness and product quality.
  • What sizes are available?
    I Can't Believe It's Not Butter!® products come in a variety of sizes to meet the needs of consumers, including 7oz. tubs, 15 oz. tubs, 30 oz. tubs, 45 oz. tubs, and 16 oz. packs of sticks. We also have club and twin pack sizes available at select retailers. Check out our store locator to find our products near you which can be found here.

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