I Can’t Believe It’s Not Butter!®

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Spread No Drama

We believe that delicious food should create joy, not drama. It’s time to stop stressing out over what you want to eat versus what you think you should eat. With I Can’t Believe It’s Not Butter!® you get the best of both worlds: unbelievable buttery taste and unbelievable benefits!

See how Eva Longoria cuts the food drama with I Can’t Believe It’s Not Butter!

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Unbelievable Products

Unbelievable taste in spread, spray, and stick forms.

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Unbelievable Recipes

With 70% less saturated fat than butter, you'll want to use I Can't Believe It's Not Butter in all your favorite recipes

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What We’re Made Of

Want to know our secret? Our spreads taste so good because we use real, simple ingredients such as a blend of plant-based oils, purified water, and a pinch of salt (we’re terrible at keeping secrets!)

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Where to Buy

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I Can’t Believe It’s Not Butter®.

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